01 Technical
The Role of Structured Data in AEO
JSON-LD, Microdata and knowledge graph connections for AI visibility.
- October 20, 2025
- 1 min
Structured data as the foundation
Structured data explicitly defines entities, their properties and relationships in machine-readable formats. This eliminates ambiguity for AI systems and ensures accurate brand identification.
JSON-LD for AEO
JSON-LD is the preferred format for web-based structured data. Implement Organization, Product, FAQPage and HowTo schemas to define your brand entities and content structure.
Knowledge graph integration
Beyond on-page structured data, ensure your brand information is consistent across knowledge graphs — Wikidata, Google Knowledge Graph and industry-specific databases. Cross-platform consistency reinforces entity identity.