01 Technical

The Role of Structured Data in AEO

JSON-LD, Microdata and knowledge graph connections for AI visibility.

Published
October 20, 2025
Reading
1 min
A lattice of thin dark rods laid over pale paper, with one cell filled solid
A lattice of thin dark rods laid over pale paper, with one cell filled solid

Structured data as the foundation

Structured data explicitly defines entities, their properties and relationships in machine-readable formats. This eliminates ambiguity for AI systems and ensures accurate brand identification.

JSON-LD for AEO

JSON-LD is the preferred format for web-based structured data. Implement Organization, Product, FAQPage and HowTo schemas to define your brand entities and content structure.

Knowledge graph integration

Beyond on-page structured data, ensure your brand information is consistent across knowledge graphs — Wikidata, Google Knowledge Graph and industry-specific databases. Cross-platform consistency reinforces entity identity.

The first move

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