01 Definitions
One canonical meaning per term.
Key terms in AI visibility engineering, AEO, GEO, entity optimization and AI answer engine optimization.
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AEO (Answer Engine Optimization)
Optimizing brand visibility specifically for AI answer engines that generate direct responses to user queries.
GEO (Generative Engine Optimization)
The practice of structuring content and entity data to improve inclusion and citation in AI-generated answers.
Share of Recommendation
A metric measuring how frequently an AI answer engine recommends your brand relative to competitors.
Citation Share
The proportion of AI-generated answers that reference your brand or content as a source.
Entity Optimization
Structuring brand information as machine-readable entities so AI systems can identify, disambiguate and reference them.
Knowledge Graph
A network of interconnected entities and relationships that AI systems use to understand context and authority.
AI Visibility
The degree to which AI answer engines can perceive, understand, retrieve and cite a brand.
Structured Data
Machine-readable markup (JSON-LD, Microdata) that explicitly defines entities, properties and relationships.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — Google’s framework for evaluating content quality.
YMYL
Your Money or Your Life — content categories where accuracy directly impacts user wellbeing or finances.
Top3
Being among the first three brands recommended by AI answer engines for relevant queries.
Co-mentions
Instances where your brand appears alongside competitors in the same AI-generated answer, indicating contextual relevance.
The first move
Find out how six answer engines describe you.
The free AI Visibility Audit reports what ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot say about your brand today — and where the gaps are.
- Platform-by-platform visibility snapshot
- Entity clarity assessment
- Competitor comparison
- Prioritized actions