01 Writing
Notes from inside the answer layer.
What the engines are actually doing, written down as we work it out. No predictions, no round numbers, and nothing we would not be happy to be quoted on.
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- Metrics · Platforms · Strategy · Technical
All articles
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How ChatGPT Selects Sources Understanding the retrieval and citation pipeline in ChatGPT. -
GEO vs AEO: What is the Difference? Generative Engine Optimization and Answer Engine Optimization compared. -
Why Entity Optimization Drives AI Visibility Entity optimization makes a brand resolvable to a machine: one name, one description, one canonical page per concept, and explicit relationships. -
The Role of Structured Data in AEO JSON-LD, Microdata and knowledge graph connections for AI visibility. -
Measuring AI Visibility Across Platforms How to measure brand presence in AI answers: a fixed prompt set, repeated runs across several models, and the five signals worth recording.
04 The first move
Find out how six answer engines describe you.
The free AI Visibility Audit reports what ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot say about your brand today — and where the gaps are.
- Platform-by-platform visibility snapshot
- Entity clarity assessment
- Competitor comparison
- Prioritized actions