AI Visibility
The degree to which AI answer engines can perceive, understand, retrieve and cite a brand.
Overview
AI Visibility is the foundational metric for measuring how accessible your brand is to AI systems generating answers.
Measuring AI Visibility
AI Visibility measures how accessible your brand is to AI answer engines across perception, comprehension, retrieval and citation dimensions.
The four dimensions
Perception: Can AI systems identify your brand as an entity?
Comprehension: Do AI systems understand what your brand does and what it is known for?
Retrieval: Can AI systems find your brand information when relevant questions are asked?
Citation: Do AI systems reference your brand in generated answers?
Related Guides
Answers
Frequently Asked Questions about AI Visibility
How do I measure AI visibility?
Run systematic queries across AI platforms with questions relevant to your industry. Track how often your brand appears, is cited or is recommended. Compare against competitors.
The first move
Find out how six answer engines describe you.
The free AI Visibility Audit reports what ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot say about your brand today — and where the gaps are.
- Platform-by-platform visibility snapshot
- Entity clarity assessment
- Competitor comparison
- Prioritized actions