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Free audit Audit

01 Method

02 Surfaces

03 Evidence

04 Firm

Free audit See how six answer engines describe your brand today.
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Quality

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness — Google framework for evaluating content quality.

Overview

E-E-A-T signals influence how both search engines and AI systems evaluate the credibility of your content and brand.

E-E-A-T and AI Visibility

E-E-A-T is Google framework for evaluating content quality: Experience, Expertise, Authoritativeness and Trustworthiness. These signals directly impact how AI systems evaluate source credibility.

E-E-A-T for AI optimization

Experience: Demonstrable real-world experience with the topic.

Expertise: Documented knowledge and credentials in the domain.

Authoritativeness: Recognition from peers, industry and authoritative sources.

Trustworthiness: Consistent, accurate and transparent information.

Related Terms

YMYL Your Money or Your Life — content categories where accuracy directly impacts user wellbeing or finances. Citation Share The proportion of AI-generated answers that reference your brand or content as a source. Share of Recommendation A metric measuring how frequently an AI answer engine recommends your brand relative to competitors.

Answers

Frequently Asked Questions about E-E-A-T

01 Does E-E-A-T matter for AI answer engines?

Yes. AI systems evaluate authority and trustworthiness when selecting sources to cite and brands to recommend. E-E-A-T signals directly influence AI visibility.

The first move

Find out how six answer engines describe you.

The free AI Visibility Audit reports what ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Copilot say about your brand today — and where the gaps are.

  • Platform-by-platform visibility snapshot
  • Entity clarity assessment
  • Competitor comparison
  • Prioritized actions

No account, no analytics access, no obligation.