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Technical

Structured Data

Machine-readable markup (JSON-LD, Microdata) that explicitly defines entities, properties and relationships.

Overview

Structured Data provides AI systems with explicitly defined information rather than requiring them to infer meaning from unstructured content.

Structured Data for AI

Structured Data explicitly defines entities, their properties and relationships in machine-readable formats. This allows AI systems to extract information programmatically rather than parsing natural language.

Structured Data formats

JSON-LD: The preferred format for web-based structured data. Placed in script tags in the page head.

Microdata: HTML attributes that annotate existing content. Less flexible than JSON-LD.

RDFa: HTML5 extension for embedding RDF data. Used in specific enterprise contexts.

Related Terms

Entity Optimization Structuring brand information as machine-readable entities so AI systems can identify, disambiguate and reference them. Knowledge Graph A network of interconnected entities and relationships that AI systems use to understand context and authority. GEO (Generative Engine Optimization) The practice of structuring content and entity data to improve inclusion and citation in AI-generated answers.

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